Do you know the media?
You know the guys who sniff that bloggers couldn't possibly meet the standards they have to abide by the guys who sniff at "a guy sitting in his living room in his pajamas writing what he thinks."
Well, here's the quality of their work. When they get a hot tip from an "insurgent" website that a US soldier has been taken hostage and will soon be beheaded, they rush to publish it. After all, it couldn't possibly be a hoax, could it? Surely, they've done their normal vetting of the sources always get confirmation from a second source never print anything that hasn't been confirmed, adhere to the same high standards they always have.